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Affiliate Tip #3
Screen Resolutions
At some point, you are going to have one or more web pages of your own as an affiliate.
First, you will need a landing page that offers something for free in return for their email address so you can follow up with your prospects (see affiliate tip #1).
Then you will need pages with content that you send your prospect back to with your auto responder messages (see affiliate tip #2).
New affiliates are often under the belief that these pages need to be very pretty with a lot of fancy graphics. Nothing could be further from the truth. True. A professions image can be important, but a lot of fancy graphics will often cause a massive drop in subscribers and sales.
Why? The first reason is that people are very impatient. If a page takes too long to load and display, they will simply click their back button and move on to a faster site with less graphics.
That is one reason you need to keep your graphics minimal and small. One good way to do this is to go with cartoon like graphics rather than real life pictures that have a lot of shading and color depth. When you do need to use a non-cartoon type graphic (like before/after pictures), then use compressed jpg or png files.
A reason that is even more important than load time has re-surfaced in the last couple of years. The fact is that most people have broadband access now, so load time is taking a back seat to this new issue that is also an old issue... screen resolution.
Once upon a time, we needed to design web pages so that they displayed nicely on 640 x 400 pixel displays. After a few years 800 x 600 became the minimum standard. Almost all of the 640 x 480 displays were in the junk yard. Just a few years ago, most web-sites started assuming that the 800 x 600 crowd had mostly gone away and that it was safe to design web pages for a minimum of 1024 x 768 pixels.
And then we started moving backwards. At the time, less than 1% of displays were 800 x 600 using the 'net. That number is now over 5% from our recent study! The resurgence was due to the popularity of using Linux distributions like Ubuntu to bring old PCs back to life. This free operating system is very lite compared to Windows and old PCs that were previously judged to be worthless could be used for surfing the 'net and other basic tasks by simply installing Ubuntu which is a free operating system.
And then we really started moving backwards. The net book was born just about two years ago and exploded last Christmas. Net books are light weight new lap tops with minimal screen resolution and slow processors. They are cheap ($200-$500) and designed for surfing the 'net and other basic tasks.
The screen resolution on 'net books averaged from 500 x 300 up to 1024 x 600.
And then the iphone and android operating systems came out and people started surfing in earnest using their cell phone! Now we have screen resolutions as small as 300 x 200 in common use.
Nobody recommends trying to customize your web pages to all of these screen resolutions, but it is becoming very important to keep your web pages simple and minimize complex graphics. All of these devices already have methods to display larger web pages than can be shown on their display. But those mechanisms will all work better with simple web pages with minimum graphics.
We recently did a study to give you an idea of the exact percentages of different screen resolutions are in common use among the visitors of FadDietsThatWork.com. So this study is exactly reflective of the target group you need to be focused on.
These are the screen resolutions we saw in our study:
| 1024x768 | 35.2% |
| 1280x800 | 18.8% |
| 1440x900 | 8.3% |
| 1280x1024 | 8.3% |
| 800x600 | 5.3% |
| 1680x1050 | 4.0% |
| 1360x768 | 3.4% |
| 1152x864 | 3.1% |
| 1280x768 | 1.8% |
| 1280x960 | 1.6% |
| 1024x600 | 1.2% |
| 1920x1080 | 0.9% |
| 1280x720 | 0.9% |
| 320x396 | 0.6% |
| 1600x900 | 0.6% |
| 1920x1200 | 0.5% |
| 1344x840 | 0.5% |
| 1024x640 | 0.5% |
| 1600x1200 | 0.4% |
| 1400x1050 | 0.3% |
| 819x614 | 0.2% |
| 922x691 | 0.2% |
| 1093x614 | 0.2% |
| 1152x720 | 0.2% |
| 1260x788 | 0.1% |
| 983x737 | 0.1% |
| 1296x810 | 0.1% |
| 960x540 | 0.1% |
| 1024x576 | 0.1% |
| 1512x945 | 0.1% |
| 2112x1320 | 0.1% |
| 1046x784 | 0.1% |
| 1776x1000 | 0.1% |
| 1899x1519 | 0.1% |
| 1429x893 | 0.1% |
| 1120x700 | 0.1% |
| 1229x691 | 0.1% |
| 1143x857 | 0.1% |
| 1193x716 | 0.1% |
| 1024x819 | 0.1% |
| 1045x836 | 0.1% |
| 1216x684 | 0.1% |
| 983x576 | 0.1% |
| 512x410 | 0.1% |
| 653x490 | 0.1% |
| 836x627 | 0.1% |
| 672x420 | 0.1% |
| 234x282 | 0.1% |
| 792x495 | 0.1% |
| 853x533 | 0.1% |
| 1311x737 | 0.1% |
| 1408x880 | 0.1% |
| 1280x2048 | 0.1% |
| 800x480 | 0.1% |
| 800x496 | 0.1% |
| 894x670 | 0.1% |
Every time you design your web page to look it's fanciest at 1024x768, you potentially lose up to 7.54% of the visitors who have smaller displays than 1024 x 768. That hurts your bottom line. Design simply pages that display nicely on even the smallest devices and everyone with the smallest to the largest display will be happier and more likely to subscribe using your opt-in form and to purchase the product you are promoting.
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| Copyright 2009, Fad Diets That Work, Inc. | Questions? Email us at Questions@FadDietsThatWork.com |
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